On November 4, 2024, the second ceremony to announce businesses whose products achieved the Vietnam National Brand took place, broadcast live on Vietnam Television (VTV). Long Phuong Group Joint Stock Company was honored as "Vietnam national brand 2024” for the second time in a row.
The National Brand product announcement ceremony is an important event of the Ministry of Industry and Trade to recognize and honor businesses with high quality and reputable products and goods in the market. The award is not only an honor for the honored businesses but also a testament to the creativity, innovation and continuous efforts of Vietnamese businesses.
At the honor ceremony, Ms. Nguyen Thi Thuy Linh - Deputy General Director of Long Phuong Group spoke proudly, emphasizing the Company's operating principles that always adhere to the principle: "Product quality is the focus." , customer interests are the top priority." It is this effort and seriousness that has helped Long Phuong become a leading domestic and international reputable brand over the years with quality and safe products for health that are well received by customers.
Long Phuong Group Joint Stock Company was established in 2002, currently one of the leading enterprises in the field of manufacturing and trading household ceramics in Vietnam. After more than 20 years of development, with the motto "Customer-centric, service-oriented" and "Continuously improving the interests of Vietnamese people", Long Phuong constantly strives to bring products High quality, maintaining the criteria of durability, beauty - diversity - safest delivery to consumers.
From the early days of establishment, the Company had only 50 employees. Up to now, the unit has thousands of skilled workers and a factory of more than 30,000m². Product of Long Phuong Porcelain Not only has it been welcomed by customers in 63 provinces and cities, but it has also made successful strides in accessing international markets through e-commerce platforms such as Alibaba, Amazon... Conquering difficult markets around the world is also a The Company's long-term development goals.
With the goal of enhancing the Vietnamese porcelain brand in the international market, Long Phuong is always a pioneer in applying modern technology that meets European standards to bring customers and partners quality and widespread products. "The quintessence of Kinh Bac ceramics". From the early days, the business has pioneered the import of advanced machines from Secmi (Germany), SKK (Japan), especially the three-time heating technology that helps completely remove impurities still contained in the product. . At the same time, the company also deployed 4.0 technology, aiming for a smart manufacturing factory, achieving high efficiency of up to 100,000 products per day, meeting maximum market demand.
Towards the goal of "greening" production, Long Phuong focuses on quality and consumer health. Long Phuong's products are made from refined, strictly selected materials and are committed to not containing toxic substances such as lead, cadmium... Thanks to reusing excess heat from kilns and waste products, Long Phuong saves money. Save up to 30% on energy costs, minimize negative impacts on the environment, and ensure high quality products at more reasonable prices.
Các Long Phuong's products Not only is it of good quality, high durability, smooth enamel, and safe to use, but it also has a variety of more than 500 household porcelain designs, meeting all customers' needs and tastes.
Long Phuong confidently affirms the position of Vietnamese porcelain in the international market through promoting export activities, promoting products, expanding the international partner network and conquering even difficult markets such as Japan, Europe.
Once again honored as “Vietnam national brand in 2024", Long Phuong uses that as motivation to continue contributing to the development of the country, keeping the "soul of porcelain" and bringing customers quality products. “Dedication, passion, dedication, integrity and professionalism” will always be the core values that Long Phuong aims for.
Chairman of Long Phuong Group Joint Stock Company, with more than 20 years of construction and development, the Long Phuong brand has increasingly affirmed its leading position in the Vietnamese market. In recent years, in addition to selling household porcelain, he has also expanded his activities in many fields such as real estate, clean water production, and financial investment.