Each dish has its own beauty, taste and "soul". In order to fully honor the beauty, preserve the aroma, taste and nutrition of Vietnamese dishes, Long Phuong Porcelain has 20 years of companionship and brand development.

The place where the 20-year journey begins Long Phuong Group Joint Stock Company

Long Phuong Group Joint Stock Company was established in 2002, starting from the business of household ceramics and fine art ceramics, located in Bac Ninh. Over the past 20 years, this high-class household porcelain brand has provided its products throughout Vietnam with the criteria of safety, quality, and variety of designs. 

20 years of working with Vietnamese consumers

Right from the time of establishment, Long Phuong has taken the motto “Customer-centered, service-oriented” and always strive for this throughout the development process. 

Starting with only one factory with 60 employees, the company now has over 30,000 square meters of factory with nearly 500 employees. With target “Product quality is the survival of the business”, “Customers give us everything”, With the non-stop efforts of the whole team every day, Long Phuong's market share is increasingly expanding. 

Long Phuong continuously develops, renews and affirms its name in the market with many prestigious awards such as: Gold Cup Award for Vietnamese Brands in WTO integration (2008), Vietnam Gold Star (2013), Quality Gold Award National Award (2014), Red Star Award (2014), Typical Young Vietnamese Entrepreneur Award (2014), Third Class Labor Medal (2015) and received the Emulation Flag of the Prime Minister (2015).

As a large manufacturer nationwide, Long Phuong produces in the direction of "refining the quintessence", putting the most quintessential things into the product, continuing the art of handmade ceramics of traditional craft villages in Vietnam. Bac Ninh province. The company's production line is invested with the most advanced technology from Germany and Japan. All operating line systems are certified with ISO 9001 - 2008. 

Prestigious awards Long Phuong achieved

Porcelain brand that is friendly to everyone

Long Phuong has become one of the familiar brands, trusted by many customers. Long Phuong's products are diverse in designs and types, featuring strong and durable porcelain, glossy glaze and limited staining. 

One of the most special features is that Long Phuong's porcelain is fired at a temperature of 3180 degrees Celsius. Long Phuong is also a manufacturer of ceramic products that fire products with the highest heat on the market to bring the best quality. for consumers. 

The most familiar and conspicuous image is Long Phuong's plates, bowls, soup bowls and kettles appearing in the kitchen space, at the dining table of Vietnamese people. Not only stopping there, Long Phuong also conveys the message “Dear home food” through a set of drawings combined with the artist. Vietnamese dishes are more prominent when combined with Long Phuong's white dishes. 

Long Phuong's dishes, bowls, soup bowls and kettles appear in the familiar kitchen space

In addition, Long Phuong also spread the honor of Vietnamese food with contests large and small with the hope that more people will share images of home trays with traditional dishes, associated with meaningful stories about family.

“Blowing the soul into porcelain is an art, bringing miracles to the homeland and the community is a way of life”, Chairman Long Phuong shared. 

With this in mind, Long Phuong Company always aims at community values ​​and participates in meaningful social activities. For many years, Long Phuong has coordinated to organize "My Heart Fund" with Bac Ninh Provincial Youth Union. Through this activity, the Company has sponsored heart surgery for many children with congenital heart disease, helping them regain their health so that they can continue their studies and dreams. 

The company supports the cost of heart surgery through the program "Heart for you"

Brand development vision

During the past 20 years, Long Phuong has always strived to improve and bring a great experience to customers. 

In the store channel, the customer's buying experience is designed closely to the needs and expectations of modern consumers. When entering Long Phuong store, the staff here will welcome and give appropriate advice, Customers can directly experience the quality to choose products. 

In particular, Long Phuong has expanded sales channels on e-commerce platforms. Brand Long Phuong is a porcelain brand that pioneered a new model, adapted to the times. Genuine Long Phuong stores on the e-commerce platform are trusted and chosen by customers.

In addition, Long Phuong also has a market expansion orientation. Over the years, Long Phuong has constantly launched many new collections of porcelain products with modern and sophisticated designs, meeting the wide-ranging needs of consumers. In addition, the Company has a plan to implement comprehensive digital transformation to improve business efficiency. 

Long Phuong is present on sales channels on e-commerce platforms

After 20 years with never-ending efforts, Long Phuong will continue on her journey to honor Vietnamese dishes, affirming the brand trusted by millions of customers.


Chairman of Long Phuong Group Joint Stock Company, with more than 20 years of construction and development, the Long Phuong brand has increasingly affirmed its leading position in the Vietnamese market. In recent years, in addition to selling household porcelain, he has also expanded his activities in many fields such as real estate, clean water production, and financial investment.